About Ty Collins
+17 years of industry experience in scalable growth marketing, product, and brand management.
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More About Ty
A few adjectives on Ty
• Decisive – Makes confident decisions, even under uncertainty.
• Adaptable – Thrives in changing environments and adjusts strategies accordingly.
• Integrity-driven – Acts with honesty and upholds ethical standards.
• Persuasive communicator – Influences and inspires action through effective messaging.
• Inclusive – Values diverse perspectives and fosters a sense of belonging.
• Accountable – Takes ownership of decisions and outcomes.
• Empowering – Delegates effectively and trusts team members to deliver.
• Optimistic – Maintains a positive outlook that motivates the team.
• Creative – Finds tasteful, scalable ways to improve brand fidelity.
Expertise
- Demand Generation (SEO, Paid Media, Social, Affiliate, Growth) & Lifecycle Marketing
- Team Building and Operational Insights
- Competitor Analysis & Market Forecasting
- Account-Based Marketing (ABM) & Enterprise Tech Stacks
- Product Marketing & Scalable Partnership Strategies
- Martech Integration & Performance Reporting
- Opportunity Modeling and Data Science
- Conversion Rate Optimization and testing (messaging, UX)
- Strategic Brand Management & Rebranding Initiatives
- B2B, B2C, & B2B2C Go-to-Market (GTM) Strategies
- Cross-Functional Collaboration & Executive Stakeholder Engagement
Experience
Head of Marketing
October 2019 – May 2021 | Atlanta, GA
Head of Web Operations – Marketing
October 2016 – October 2019 | Atlanta, GA
VP of Marketing
March 2023 – Present | Atlanta, GA
VP, Growth Marketing
March 2022 – March 2023 | Austin, TX